188金宝慱网站地址国际会计、金融和管理科学学术研究期刊

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ISSN: 2225 - 8329

肯尼亚奈里县主要营销合作社成员的特点和财务绩效

恩东乌,查尔斯·万焦,大卫·克拉古,卡马乌·里罗
  1. 页面42-53
  2. 收稿日期:2019年12月12日
  3. 修订日期:2019年3月30日
  4. 网络出版时间:2019年4月26日

http://dx.doi.org/10.6007/IJARAFMS/v9-i1/5723

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财务业绩是衡量一个公司的经营成果,反映在其盈利能力和投资回报上。初级营销合作社的财务绩效受合作社范围内外多种因素的影响。肯尼亚营销合作社提供了就业、资源调动和适当结构发展的机会,所有这些都旨在减少贫困水平并对人民的生活产生积极影响。由于初级营销合作社面临的诸多挑战,导致其增长缓慢、表现不佳和服务提供效率低下,上述目标受到了极大的阻碍。因此,本研究试图研究成员的特征如何影响在聂利县一级营销合作社的财务绩效。本研究采用了代理理论、管理理论、利益相关者理论和资源基础理论四种理论。本研究采用描述性研究设计。人口普查是在nereri县44个初级营销合作社的秘书经理作为调查对象的情况下进行的。一份自我管理的问卷被用来从目标应答者收集数据。该研究取得了80%的应答率。 Data analysis was conducted using statistical package for social sciences (SPSS) to generate descriptive and inferential statistics. Frequencies and percentages were generated from the data and presented using frequency distribution tables while linear regression analysis was done to establish relationship of each parameter of the independent variable in the study. The data was tested for linearity using correlation coefficient (r) and multicolinearity using Variance Inflation Factor (VIF) respectively. A bivariate linear model was used to assess the influence of members’ characteristics on financial performance of Primary Marketing Co-operatives. The study findings revealed that members’ characteristics has positive and significant effects on financial performance of Primary Marketing Co-operatives. The study recommends that Primary Marketing Co-operatives should focus on enhancing positive aspects of member characteristics in order to improve their financial performance.

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